Ella Chodos-Irvine

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<channel>
	<title>Ella Chodos-Irvine</title>
	<link>https://ellaci.com</link>
	<description>Ella Chodos-Irvine</description>
	<pubDate>Tue, 02 Jun 2026 15:52:15 +0000</pubDate>
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		<title>Head South</title>
				
		<link>https://ellaci.com/Head-South</link>

		<pubDate>Thu, 12 Oct 2023 15:13:34 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/Head-South</guid>

		<description>
	&#60;img width="1298" height="593" width_o="1298" height_o="593" data-src="https://freight.cargo.site/t/original/i/3ebd1e14cc73a6fe9c95c975f3b6c60d1b126400b8df876b00f87148d7091213/Head-South-Long-Logo_blue.png" data-mid="193497816" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/3ebd1e14cc73a6fe9c95c975f3b6c60d1b126400b8df876b00f87148d7091213/Head-South-Long-Logo_blue.png" /&#62;
Brand Design • Logo Design • Package Design • Marketing

Designed and developed the logo and branding for DTC sexual wellness brand Head South. Designed packaging, as well as social media assets, event collateral, website and email campaigns for e-comm as well as the brand’s podcast.&#38;nbsp;


&#60;img width="1658" height="1105" width_o="1658" height_o="1105" data-src="https://freight.cargo.site/t/original/i/aa69fa231a1f0c16257f52c5aabbe8cca4b4721f0a1b39dcf28ab4962047a552/web-60-Head-South_r1_01A_3153_crop.jpg" data-mid="195879672" border="0"  src="https://freight.cargo.site/w/1000/i/aa69fa231a1f0c16257f52c5aabbe8cca4b4721f0a1b39dcf28ab4962047a552/web-60-Head-South_r1_01A_3153_crop.jpg" /&#62;
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Package design for refillable glass bottles, refill tubes, and boxes.


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Digital posters for the brand’s launch party


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		<title>NBCU &#124; Mural Branding</title>
				
		<link>https://ellaci.com/NBCU-Mural-Branding</link>

		<pubDate>Sat, 14 Mar 2026 19:13:25 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-Mural-Branding</guid>

		<description>
	Mural Branding
Brand Design • Art Direction • Logo Design • Deck Design
Logo and brand design system for Mural, an internal AI product at NBCUniversal. The design system uses amorphic shapes to convey a futuristic feel, while the color palette and typefaces fit within other internal tech offerings at the company.
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		<title>NBCU &#124; RAID for TODAY.com</title>
				
		<link>https://ellaci.com/NBCU-RAID-for-TODAY-com</link>

		<pubDate>Wed, 29 Jan 2025 21:16:15 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-RAID-for-TODAY-com</guid>

		<description>
	Raid x TODAY.com
Editorial Design • Layout Design • Digital Design • Illustration

As an historic cicada “double brood” event approached, in which billions of cicadas were set to emerge across 17 U.S. states, Raid wanted to inform nervous residents about what they should and should not be worried about and guide them on ways to keep their homes and families safe—not from cicadas, which are harmless, but from the numerous pests that are attracted to cicadas.
  
&#60;img width="2054" height="971" width_o="2054" height_o="971" data-src="https://freight.cargo.site/t/original/i/d50b3ccc77611ac743c4dfd8a09de899b05e61e85c7a07ac4332f7f839f1d46b/Group-9.png" data-mid="250028293" border="0" data-scale="81" data-no-zoom data-rotation="-7.5" src="https://freight.cargo.site/w/1000/i/d50b3ccc77611ac743c4dfd8a09de899b05e61e85c7a07ac4332f7f839f1d46b/Group-9.png" /&#62;
Using the expert insights from entomologists and the story written by the News Brand Studio team, I designed an engaging multimedia infographic that explained the patterns of periodic cicadas, whether they posed any risk to humans, when the event would occur across affected areas and what individuals in those areas could expect. &#60;img width="1535" height="266" width_o="1535" height_o="266" data-src="https://freight.cargo.site/t/original/i/e12f656b1c1628b3329fdd755755767c7e96a776a247f109d00a473d1ff608a3/Group-19.png" data-mid="250028334" border="0" data-scale="91" data-no-zoom src="https://freight.cargo.site/w/1000/i/e12f656b1c1628b3329fdd755755767c7e96a776a247f109d00a473d1ff608a3/Group-19.png" /&#62;
Because some might find insects a slightly disturbing topic, I made sure the article felt welcoming to readers by using refined serif header fonts and gentle colors, and opted for illustrations of insects for the infographics instead of photos. The graphics and illustrations wound through the layout, enticing viewers to keep reading. To tie in the brand without making the content feel overly advertorial, we included Raid’s preparedness tips in a small infographic column.&#38;nbsp;


Available in&#38;nbsp;English on TODAY.com and in Spanish Telemundo.com,&#38;nbsp;the stories performed extremely well, far exceeding benchmarks across all KPIs, including average attention time +226%, and click through rate +127%.
	&#60;img width="2400" height="1556" width_o="2400" height_o="1556" data-src="https://freight.cargo.site/t/original/i/36c5540ff248dd8192fa23f0e0a4f999adde8fe99362f30c5dc661099edb2733/Raid_Portfolio-Thumbnail.jpg" data-mid="225739228" border="0"  src="https://freight.cargo.site/w/1000/i/36c5540ff248dd8192fa23f0e0a4f999adde8fe99362f30c5dc661099edb2733/Raid_Portfolio-Thumbnail.jpg" /&#62;

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&#60;img width="1484" height="949" width_o="1484" height_o="949" data-src="https://freight.cargo.site/t/original/i/6885bd68bb46acd3b6d5d7d2ed17c93254c4a4bd04db76e6047b41fcdb68aa01/cicadas-in-your-area.png" data-mid="225739391" border="0"  src="https://freight.cargo.site/w/1000/i/6885bd68bb46acd3b6d5d7d2ed17c93254c4a4bd04db76e6047b41fcdb68aa01/cicadas-in-your-area.png" /&#62;
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		<title>NBCU &#124; Bush's Beans for Today.com</title>
				
		<link>https://ellaci.com/NBCU-Bush-s-Beans-for-Today-com</link>

		<pubDate>Sat, 30 May 2026 19:53:15 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-Bush-s-Beans-for-Today-com</guid>

		<description>
	Bush’s Beans x Today.comEditorial Design • Layout Design • Digital Design • Illustration

Bush’s Beans came to NBCU Ad Sales Creative looking to create a series of articles on Today.com centering recipes using baked beans. They wanted fun, interactive pages that aligned with their colorful, playful branding, which also aligned well with their target audience of parents. We had fun bringing the vision to life with their bright recipe photos, scroll-driven animation, and illustrations.
Click to see the Back to School and New Year’s articles on Today.com.


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&#60;img width="3024" height="1171" width_o="3024" height_o="1171" data-src="https://freight.cargo.site/t/original/i/744b904057b1b7e1d2f2a76c847fef1730d8f3c8d4b12a871f8e3ff730406702/BushsBeans_NewYears_01.png" data-mid="248930662" border="0"  src="https://freight.cargo.site/w/1000/i/744b904057b1b7e1d2f2a76c847fef1730d8f3c8d4b12a871f8e3ff730406702/BushsBeans_NewYears_01.png" /&#62;
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		<title>NBCU &#124; Unilever x Bravocon Campaign</title>
				
		<link>https://ellaci.com/NBCU-Unilever-x-Bravocon-Campaign</link>

		<pubDate>Sat, 14 Mar 2026 19:12:50 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-Unilever-x-Bravocon-Campaign</guid>

		<description>
	Unilever x BravoCon 2025
Photo Retouching &#38;amp; Compositing • Layout Design • Print Design&#38;nbsp;

The Road to BravoCon Unilever campaign was a&#38;nbsp;monumental project that spanned many months and cross-functional teams, designed to drive culture, commerce, and community all at once.
The campaign included five brands, five Bravo talent, a cinematic hero spot with video GFX, photoshoots with each brand and talent (including retouching of talent and product), a suite of Peacock ad products, and digital and print displays for Target, Kroger, and Walmart.&#38;nbsp;
Art Direction: Emily Shine
Creative Direction: Sharon Ngoi
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c9df542aae497970f9fb99d400e39f046047636b95f5df53337ea921bba9968/Kroger-KV_TalentOnly_FNL.jpg" data-mid="246152709" border="0"  src="https://freight.cargo.site/w/1000/i/0c9df542aae497970f9fb99d400e39f046047636b95f5df53337ea921bba9968/Kroger-KV_TalentOnly_FNL.jpg" /&#62;
	
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba1ff1b4a9df2fa6c83744a2a559a01ce4ca9338573063fd5c1a20d97a22fcb0/Peacock_Unilever-Bravocon_Shea_Pause_FNL.jpg" data-mid="246150247" border="0"  src="https://freight.cargo.site/w/1000/i/ba1ff1b4a9df2fa6c83744a2a559a01ce4ca9338573063fd5c1a20d97a22fcb0/Peacock_Unilever-Bravocon_Shea_Pause_FNL.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/151a55c1a6476e19a9a76634ed07872c4647d8b0ab7c8bbf93c441cad0ab1982/Peacock_Unilever-Bravocon_Tres_Pause_FNL.jpg" data-mid="246150248" border="0"  src="https://freight.cargo.site/w/1000/i/151a55c1a6476e19a9a76634ed07872c4647d8b0ab7c8bbf93c441cad0ab1982/Peacock_Unilever-Bravocon_Tres_Pause_FNL.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58776373c362916262879b9d85619781cabc6caafb13b5618b17425b6c988ae2/Peacock_Unilever-Bravocon_Vas_Pause_FNL.jpg" data-mid="246150249" border="0"  src="https://freight.cargo.site/w/1000/i/58776373c362916262879b9d85619781cabc6caafb13b5618b17425b6c988ae2/Peacock_Unilever-Bravocon_Vas_Pause_FNL.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09723d373dd9adc8c060a4db850680d803778551ea6cd2120312ddbfbd792e08/Peacock_Unilever-Bravocon_Dove_PauseAds_FNL.jpg" data-mid="246150250" border="0"  src="https://freight.cargo.site/w/1000/i/09723d373dd9adc8c060a4db850680d803778551ea6cd2120312ddbfbd792e08/Peacock_Unilever-Bravocon_Dove_PauseAds_FNL.jpg" /&#62;
Peacock Pause Ads


&#60;img width="11648" height="8736" width_o="11648" height_o="8736" data-src="https://freight.cargo.site/t/original/i/c4619b0338b0ab8653fe66f9c86b9f6e77c734b4d00d0f3a5c683026942672dd/18b_Lifestyle_Nexxus_Dorit_3047-FNL.jpg" data-mid="246150256" border="0"  src="https://freight.cargo.site/w/1000/i/c4619b0338b0ab8653fe66f9c86b9f6e77c734b4d00d0f3a5c683026942672dd/18b_Lifestyle_Nexxus_Dorit_3047-FNL.jpg" /&#62;
&#60;img width="3247" height="4330" width_o="3247" height_o="4330" data-src="https://freight.cargo.site/t/original/i/17c1d7d2e5e943f79dcb20902d7c1a8d00b7b62279ac7fb2987f953f8887f7c4/22_Seamless_Ariana_TreSemme_0419.jpg" data-mid="246150263" border="0"  src="https://freight.cargo.site/w/1000/i/17c1d7d2e5e943f79dcb20902d7c1a8d00b7b62279ac7fb2987f953f8887f7c4/22_Seamless_Ariana_TreSemme_0419.jpg" /&#62;
&#60;img width="2062" height="2749" width_o="2062" height_o="2749" data-src="https://freight.cargo.site/t/original/i/3f49bdb7d8cccb8c7f6dfea635cfbc6d7d1e8e2affefc5fc3f2842283c157ed0/20_Seamless_Dorit_Nexxus_3347-FNL.jpg" data-mid="246150298" border="0"  src="https://freight.cargo.site/w/1000/i/3f49bdb7d8cccb8c7f6dfea635cfbc6d7d1e8e2affefc5fc3f2842283c157ed0/20_Seamless_Dorit_Nexxus_3347-FNL.jpg" /&#62;
&#60;img width="2796" height="2097" width_o="2796" height_o="2097" data-src="https://freight.cargo.site/t/original/i/4a57fbf6ff6e0042a65ce99320b9435106945439dd5634679d1145c473bbba51/13_Lifestyle_Dove_Gina_1733-FNL.jpg" data-mid="246150271" border="0"  src="https://freight.cargo.site/w/1000/i/4a57fbf6ff6e0042a65ce99320b9435106945439dd5634679d1145c473bbba51/13_Lifestyle_Dove_Gina_1733-FNL.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4fa8f0e7c713510a28d52406f11a2e10126bdff50d8aefd09533090d751f4b2f/UnileverWalmart_KV_TalentOnly_R1.jpg" data-mid="246152026" border="0"  src="https://freight.cargo.site/w/1000/i/4fa8f0e7c713510a28d52406f11a2e10126bdff50d8aefd09533090d751f4b2f/UnileverWalmart_KV_TalentOnly_R1.jpg" /&#62;
&#60;img width="731" height="1080" width_o="731" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6936e1877d6c64519877ae51d1f362b97151d33967a174ba99de2b2e640a052e/Endcap-Mockup.png" data-mid="246152024" border="0"  src="https://freight.cargo.site/w/731/i/6936e1877d6c64519877ae51d1f362b97151d33967a174ba99de2b2e640a052e/Endcap-Mockup.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d115f1dbe17c2196ce8f983442b4bb1ad734e89cb74f041b738aa972b0e3142a/UnileverTarget_KV_TalentWithProduct_FNL.jpg" data-mid="246152256" border="0"  src="https://freight.cargo.site/w/1000/i/d115f1dbe17c2196ce8f983442b4bb1ad734e89cb74f041b738aa972b0e3142a/UnileverTarget_KV_TalentWithProduct_FNL.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19f2373109541e6746d01d4fd3f737fb049e948ebb4a8ad85483275ce16ebc51/Kroger-KV_ProductOnly_FNL.jpg" data-mid="246152028" border="0"  src="https://freight.cargo.site/w/1000/i/19f2373109541e6746d01d4fd3f737fb049e948ebb4a8ad85483275ce16ebc51/Kroger-KV_ProductOnly_FNL.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>NBCU &#124; Universal Shopping Cart</title>
				
		<link>https://ellaci.com/NBCU-Universal-Shopping-Cart</link>

		<pubDate>Tue, 02 Jun 2026 15:52:15 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-Universal-Shopping-Cart</guid>

		<description>
	Universal Shopping Cart
Digital design • UX/UI design
Redesign of NBCUniversal’s Universal Shopping Cart, used across networks for any shoppable show across NBCU. It was designed to plug in to any network’s design system, with changeable fonts and colors.The design was updated to be more modern and visually easier to navigate. We also moved from a progressive checkout flow to a full scroll checkout, which improved conversion rates on Steals and Deals by&#38;nbsp;+2.16% in an A/B test.
Art Direction: Emily Shine
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9aa3b7df8db77ac4c60f1a204031b5d8314504237dbc3267b66eeab45a04afce/USC-Thumbnail-3.png" data-mid="249022155" border="0"  src="https://freight.cargo.site/w/1000/i/9aa3b7df8db77ac4c60f1a204031b5d8314504237dbc3267b66eeab45a04afce/USC-Thumbnail-3.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/407a3e3ad14102643941436769d0a748f966e1432700937090f98d10f8026d71/USC-Thumbnail-2.png" data-mid="249022154" border="0"  src="https://freight.cargo.site/w/1000/i/407a3e3ad14102643941436769d0a748f966e1432700937090f98d10f8026d71/USC-Thumbnail-2.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09ed3f31ce7f0462ce15024d38cfb0539730d5ce20fef8fde2843533d5246279/USC-Thumbnail-01.png" data-mid="249022153" border="0"  src="https://freight.cargo.site/w/1000/i/09ed3f31ce7f0462ce15024d38cfb0539730d5ce20fef8fde2843533d5246279/USC-Thumbnail-01.png" /&#62;

&#60;img width="1920" height="880" width_o="1920" height_o="880" data-src="https://freight.cargo.site/t/original/i/7b8c6262fdace5938f989c591faa6a4e6693d9131ee5dbf69826facef77bd0a7/USC-Thumbnail.png" data-mid="249022156" border="0"  src="https://freight.cargo.site/w/1000/i/7b8c6262fdace5938f989c591faa6a4e6693d9131ee5dbf69826facef77bd0a7/USC-Thumbnail.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>NBCU &#124; Google Holiday</title>
				
		<link>https://ellaci.com/NBCU-Google-Holiday</link>

		<pubDate>Tue, 17 Mar 2026 15:59:06 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-Google-Holiday</guid>

		<description>
	Google Holiday 2025
Photo Retouching &#38;amp; Compositing • Layout Design &#38;nbsp;

Google’s campaign for the 2025 holiday season centered around three custom spots playing on the format of Hallmark Christmas movies. The three-day photoshoot captured 9 talents across the NBCU portfolio, to create mock “posters” for each movie trailer along with three Peacock pause ads. I was responsible for The Gift Exchange, starring Nikki Garcia, Taylor Kinney, and Donna Kelce.
Creative Direction: Yujin Lee and Abby Marsh
Photography: Coty Tarr
	&#60;img width="1920" height="1212" width_o="1920" height_o="1212" data-src="https://freight.cargo.site/t/original/i/0837dde527946e2352a98677f715e2edbc2fc3281fad9f9de6097ab622ae539d/Google-Holidays-Triptych.jpg" data-mid="246156014" border="0"  src="https://freight.cargo.site/w/1000/i/0837dde527946e2352a98677f715e2edbc2fc3281fad9f9de6097ab622ae539d/Google-Holidays-Triptych.jpg" /&#62;&#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/8dda4ac988cc3a6855ad9bd399b6a19e3cce49ebce6813c1c22350f5ac89eab0/TheGiftExchange_FNL.jpg" data-mid="246156016" border="0"  src="https://freight.cargo.site/w/1000/i/8dda4ac988cc3a6855ad9bd399b6a19e3cce49ebce6813c1c22350f5ac89eab0/TheGiftExchange_FNL.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c9199f3c49a84519a930b0663af7d7e065bfaae688dc05a95481274932811b3/TheGiftExchange_16x9_FNL.jpg" data-mid="246156015" border="0"  src="https://freight.cargo.site/w/1000/i/4c9199f3c49a84519a930b0663af7d7e065bfaae688dc05a95481274932811b3/TheGiftExchange_16x9_FNL.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2edb9a943361b842721162d4282bdcdb807d5d5357696ebde5f6c2fe5ede965f/Gift-Exchange-Google-Holiday-Movie-Pause-Ad-Donna.jpg" data-mid="246251586" border="0"  src="https://freight.cargo.site/w/1000/i/2edb9a943361b842721162d4282bdcdb807d5d5357696ebde5f6c2fe5ede965f/Gift-Exchange-Google-Holiday-Movie-Pause-Ad-Donna.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4b0bd75bdaf8d3ffb642d4a3cb2218362fada1a5913d744256e216821abc165/Google-Holiday-Movie-Pause-Ad-Nic.jpg" data-mid="246251587" border="0"  src="https://freight.cargo.site/w/1000/i/f4b0bd75bdaf8d3ffb642d4a3cb2218362fada1a5913d744256e216821abc165/Google-Holiday-Movie-Pause-Ad-Nic.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b330221621a662960242b3c59f5a82ad65e8a9236405243d1f7d7541137c43f/SleighMyName-Google-Holiday-Movie-Pause-Ad-Phaedra.jpg" data-mid="246251588" border="0"  src="https://freight.cargo.site/w/1000/i/3b330221621a662960242b3c59f5a82ad65e8a9236405243d1f7d7541137c43f/SleighMyName-Google-Holiday-Movie-Pause-Ad-Phaedra.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>NBCU &#124; Shop the Moment Logo</title>
				
		<link>https://ellaci.com/NBCU-Shop-the-Moment-Logo</link>

		<pubDate>Tue, 17 Feb 2026 19:55:56 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-Shop-the-Moment-Logo</guid>

		<description>
	&#60;img width="5520" height="414" width_o="5520" height_o="414" data-src="https://freight.cargo.site/t/original/i/1d3d3bad66b2a62eaf8a962ce8157c1bec4eb0376506730755858ae85e87af5f/ShopTheMoment_Logo_2026_STM-Logo-Horz-Black.png" data-mid="244942396" border="0"  src="https://freight.cargo.site/w/1000/i/1d3d3bad66b2a62eaf8a962ce8157c1bec4eb0376506730755858ae85e87af5f/ShopTheMoment_Logo_2026_STM-Logo-Horz-Black.png" /&#62;
Logo Design • Branding
Logo design for NBCU’s shoppable TV site, Shop the Moment. Icon evokes the future-forward nature of NBCU’s commerce division, and plays with the look of a fast forward or play button, as well as an M, without being too literal.&#38;nbsp;
The logo was designed for the current and future state of the Shop the Moment site, and can also fit into left rails that play during show credits that point users towards the site, along with other linear applications.&#38;nbsp;

Art Direction: Emily Shine
Animator: Neil Benjamin
	&#60;img width="5520" height="1361" width_o="5520" height_o="1361" data-src="https://freight.cargo.site/t/original/i/1ead69688f2cfcc2a9f0e99bb41c346f6b46936ed85475755f3ec9ef58800214/ShopTheMoment_Logo_2026_STM-Logo-Vert-Black.png" data-mid="244942397" border="0"  src="https://freight.cargo.site/w/1000/i/1ead69688f2cfcc2a9f0e99bb41c346f6b46936ed85475755f3ec9ef58800214/ShopTheMoment_Logo_2026_STM-Logo-Vert-Black.png" /&#62;

&#60;img width="2902" height="1478" width_o="2902" height_o="1478" data-src="https://freight.cargo.site/t/original/i/2b71e94d319e89f0fff9d901b406fdceac1474858bac1923a453476dad536540/Screenshot-2026-02-17-at-2.59.05PM.png" data-mid="244942593" border="0"  src="https://freight.cargo.site/w/1000/i/2b71e94d319e89f0fff9d901b406fdceac1474858bac1923a453476dad536540/Screenshot-2026-02-17-at-2.59.05PM.png" /&#62;
&#60;img width="730" height="1304" width_o="730" height_o="1304" data-src="https://freight.cargo.site/t/original/i/649119e887b2ea44d7ba064ebdf903011110da6989f7ed7bd81075488767e9ea/Screenshot-2026-02-17-at-3.00.28PM.png" data-mid="244942595" border="0"  src="https://freight.cargo.site/w/730/i/649119e887b2ea44d7ba064ebdf903011110da6989f7ed7bd81075488767e9ea/Screenshot-2026-02-17-at-3.00.28PM.png" /&#62;


&#60;img width="401" height="326" width_o="401" height_o="326" data-src="https://freight.cargo.site/t/original/i/91f63c62470f5da2ee81bdc5919ed049eec88864433eb64794676d383bab9670/Group.png" data-mid="244942841" border="0"  src="https://freight.cargo.site/w/401/i/91f63c62470f5da2ee81bdc5919ed049eec88864433eb64794676d383bab9670/Group.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5df9e8c84249f8f67eab820bd5234ef009fd23894b2a437e40bab3112946496/STM_LogoAnimation_05_BLK_Horz_LOOP_v01.gif" data-mid="244942641" border="0"  src="https://freight.cargo.site/w/1000/i/e5df9e8c84249f8f67eab820bd5234ef009fd23894b2a437e40bab3112946496/STM_LogoAnimation_05_BLK_Horz_LOOP_v01.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>NBCU &#124; ALDI for Today.com</title>
				
		<link>https://ellaci.com/NBCU-ALDI-for-Today-com</link>

		<pubDate>Fri, 13 Dec 2024 22:08:42 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/NBCU-ALDI-for-Today-com</guid>

		<description>
	ALDI x Today.com
Editorial Design • Layout Design • Digital Design • Illustration

Collaborated with NBCU’s News Brand Studio team to design a series of four recipe listicles that felt playful, fun, and attractive to TODAY.com’s audience.&#38;nbsp;
Spring Brunch &#124; Summer Grilling &#124; Fall Tailgate &#124; Holiday Hosting
	

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/55963e7b3b583caa2d161bdbed101f5f49fe7e3c4724bdf562f3d471fc8f7f93/ALDI_Spring_Mockup.jpg" data-mid="223338656" border="0"  src="https://freight.cargo.site/w/1000/i/55963e7b3b583caa2d161bdbed101f5f49fe7e3c4724bdf562f3d471fc8f7f93/ALDI_Spring_Mockup.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/90b7f0ef8bca436ba0a69aa43ee7c20518f37e6af724f03a93931dd0f59eb49e/ALDI_Summer-Grilling.jpg" data-mid="223338967" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/90b7f0ef8bca436ba0a69aa43ee7c20518f37e6af724f03a93931dd0f59eb49e/ALDI_Summer-Grilling.jpg" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b43378ddef427508090b90ac70e7e66fe1df45e017fd99bd5d12fcd81f41ec45/ALDI_Holiday.jpg" data-mid="225732721" border="0"  src="https://freight.cargo.site/w/1000/i/b43378ddef427508090b90ac70e7e66fe1df45e017fd99bd5d12fcd81f41ec45/ALDI_Holiday.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Ten of Cups Vintage</title>
				
		<link>https://ellaci.com/Ten-of-Cups-Vintage</link>

		<pubDate>Thu, 26 Mar 2020 16:22:18 +0000</pubDate>

		<dc:creator>Ella Chodos-Irvine</dc:creator>

		<guid isPermaLink="true">https://ellaci.com/Ten-of-Cups-Vintage</guid>

		<description>
	Ten of Cups Vintage
Logo Design • Illustration • Print Design
Designed groovy custom letterforms and 70’s-inspired illustrations in two colorways for Ten of Cups Vintage. Postcards &#38;amp; icons for Instagram &#38;amp; Etsy.

	
&#60;img width="1668" height="2501" width_o="1668" height_o="2501" data-src="https://freight.cargo.site/t/original/i/99009543cee26c3bb8ba739f7fef927509f0cdcb92ed243be9dfdd459d6a73f7/TOCV-Brown_Tag.png" data-mid="103998754" border="0"  src="https://freight.cargo.site/w/1000/i/99009543cee26c3bb8ba739f7fef927509f0cdcb92ed243be9dfdd459d6a73f7/TOCV-Brown_Tag.png" /&#62;
&#60;img width="1667" height="2501" width_o="1667" height_o="2501" data-src="https://freight.cargo.site/t/original/i/1da305529f88db636994471014aee83e3d7ce290b65244739a7004a9508bc66a/TOCV-Orange_Tag.png" data-mid="103998756" border="0"  src="https://freight.cargo.site/w/1000/i/1da305529f88db636994471014aee83e3d7ce290b65244739a7004a9508bc66a/TOCV-Orange_Tag.png" /&#62;


&#60;img width="1275" height="1875" width_o="1275" height_o="1875" data-src="https://freight.cargo.site/t/original/i/4eb23291080c83d0274baf1fbe921217dc2fd71b5fb445ec6ac659c41c0d9711/TOCV-Season-Tags_2025_Spring-01.png" data-mid="246039133" border="0"  src="https://freight.cargo.site/w/1000/i/4eb23291080c83d0274baf1fbe921217dc2fd71b5fb445ec6ac659c41c0d9711/TOCV-Season-Tags_2025_Spring-01.png" /&#62;
&#60;img width="1275" height="1875" width_o="1275" height_o="1875" data-src="https://freight.cargo.site/t/original/i/9ef220e4bc18ee65f412ecb61bbaf364d370436b5e1989fe5d7bf2a5b38cb9f0/TOCV-Season-Tags_2025_Spring-02.png" data-mid="246039134" border="0"  src="https://freight.cargo.site/w/1000/i/9ef220e4bc18ee65f412ecb61bbaf364d370436b5e1989fe5d7bf2a5b38cb9f0/TOCV-Season-Tags_2025_Spring-02.png" /&#62;
&#60;img width="1275" height="1875" width_o="1275" height_o="1875" data-src="https://freight.cargo.site/t/original/i/14c150a8198de8f8d57d51760863d2c592495cb6a0224f09b1aadac38abf2d8f/TOCV-Season-Tags_2025_Summer-01.png" data-mid="246039135" border="0"  src="https://freight.cargo.site/w/1000/i/14c150a8198de8f8d57d51760863d2c592495cb6a0224f09b1aadac38abf2d8f/TOCV-Season-Tags_2025_Summer-01.png" /&#62;
&#60;img width="1275" height="1875" width_o="1275" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a32a4d9a3bd8396dde164084bc0f6e9d7c5d55d63cfb40f94d89899661666eef/TOCV-Season-Tags_2025_Summer-02.png" data-mid="246039136" border="0"  src="https://freight.cargo.site/w/1000/i/a32a4d9a3bd8396dde164084bc0f6e9d7c5d55d63cfb40f94d89899661666eef/TOCV-Season-Tags_2025_Summer-02.png" /&#62;
&#60;img width="1275" height="1875" width_o="1275" height_o="1875" data-src="https://freight.cargo.site/t/original/i/30ead20e6e41dad8e3d34cc69b421985529bc9180597ff88e8bc4167d28077db/TOCV-Season-Tags_2025_Winter-01.png" data-mid="246039137" border="0"  src="https://freight.cargo.site/w/1000/i/30ead20e6e41dad8e3d34cc69b421985529bc9180597ff88e8bc4167d28077db/TOCV-Season-Tags_2025_Winter-01.png" /&#62;
&#60;img width="1275" height="1875" width_o="1275" height_o="1875" data-src="https://freight.cargo.site/t/original/i/34c6270fd5b320a65bcd06dbeecfb31a0fbc273943c94a57698ba255f83f0926/TOCV-Season-Tags_2025_Winter-02.png" data-mid="246039138" border="0"  src="https://freight.cargo.site/w/1000/i/34c6270fd5b320a65bcd06dbeecfb31a0fbc273943c94a57698ba255f83f0926/TOCV-Season-Tags_2025_Winter-02.png" /&#62;
Seasonal postcard variations (Two each for Spring, Summer, and Winter)


&#60;img width="504" height="504" width_o="504" height_o="504" data-src="https://freight.cargo.site/t/original/i/49e2b9cd2e206a9f014d7d69dadcc00692722c7debc17a36111a13bdaf2c74e8/TOCV-Brown_IG3.png" data-mid="103998757" border="0"  src="https://freight.cargo.site/w/504/i/49e2b9cd2e206a9f014d7d69dadcc00692722c7debc17a36111a13bdaf2c74e8/TOCV-Brown_IG3.png" /&#62;
&#60;img width="504" height="503" width_o="504" height_o="503" data-src="https://freight.cargo.site/t/original/i/6d32186d7e4d7fd8e95ee1b7850dcdb31a6f01dbb7dc8688eff3c5e00a694550/TOCV-Brown_IG2.png" data-mid="103998758" border="0"  src="https://freight.cargo.site/w/504/i/6d32186d7e4d7fd8e95ee1b7850dcdb31a6f01dbb7dc8688eff3c5e00a694550/TOCV-Brown_IG2.png" /&#62;
&#60;img width="504" height="504" width_o="504" height_o="504" data-src="https://freight.cargo.site/t/original/i/5b0b35985c1421830cf839ddec0a374196cbf4a9e6472e5a3219fbb3dc7c99c2/TOCV-Orange_IG1.png" data-mid="103998760" border="0"  src="https://freight.cargo.site/w/504/i/5b0b35985c1421830cf839ddec0a374196cbf4a9e6472e5a3219fbb3dc7c99c2/TOCV-Orange_IG1.png" /&#62;
&#60;img width="504" height="504" width_o="504" height_o="504" data-src="https://freight.cargo.site/t/original/i/8ecf8ba6e114722cc3ac71b48a51829e20102e4c174d387c0c0326bead9a1be7/TOCV-Orange_IG3.png" data-mid="103998762" border="0"  src="https://freight.cargo.site/w/504/i/8ecf8ba6e114722cc3ac71b48a51829e20102e4c174d387c0c0326bead9a1be7/TOCV-Orange_IG3.png" /&#62;


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