About

Universal Shopping Cart

Digital design • UX/UI design

Redesign of NBCUniversal’s Universal Shopping Cart, used across networks for any shoppable show across NBCU. It was designed to plug in to any network’s design system, with changeable fonts and colors.

The design was updated to be more modern and visually easier to navigate. We also moved from a progressive checkout flow to a full scroll checkout, which improved conversion rates on Steals and Deals by +2.16% in an A/B test.

Art Direction: Emily Shine