Logo design for NBCU’s shoppable TV site, Shop the Moment. Icon evokes the future-forward nature of NBCU’s commerce division, and plays with the look of fast forward and play buttons without being too literal. 

The logo was designed for the current state of the Shop the Moment site, and can also fit into left rails that play during show credits that point users towards the site, along with other linear applications. 

Art Direction: Emily Shine
Animator: Neil Benjamin