About

Raid x TODAY.com

Editorial Design • Layout Design • Digital Design • Illustration

As an historic cicada “double brood” event approached, in which billions of cicadas were set to emerge across 17 U.S. states, Raid wanted to inform nervous residents about what they should and should not be worried about and guide them on ways to keep their homes and families safe—not from cicadas, which are harmless, but from the numerous pests that are attracted to cicadas.


Using the expert insights from entomologists and the story written by the News Brand Studio team, I designed an engaging multimedia infographic that explained the patterns of periodic cicadas, whether they posed any risk to humans, when the event would occur across affected areas and what individuals in those areas could expect.

Because some might find insects a slightly disturbing topic, I made sure the article felt welcoming to readers by using refined serif header fonts and gentle colors, and opted for illustrations of insects for the infographics instead of photos. The graphics and illustrations wound through the layout, enticing viewers to keep reading. To tie in the brand without making the content feel overly advertorial, we included Raid’s preparedness tips in a small infographic column. 

Available in English on TODAY.com and in Spanish Telemundo.com, the stories performed extremely well, far exceeding benchmarks across all KPIs, including average attention time +226%, and click through rate +127%.