About

Raid x TODAY.com

Editorial Design • Layout Design • Digital Design • Illustration

Collaborated with NBCU’s News Brand Studio team to create an article for Raid x TODAY.com surrounding 2024’s massive cicada season. With both educational and advertorial content and free reign on design from the client, this was a fun one. Designs started in Figma, then desktop and mobile versions were built in Storied. 

Available in English on TODAY.com and in Spanish Telemundo.com, the stories performed extremely well, far exceeding benchmarks across all KPIs, including average attention time +226%, and click through rate +127%.